CE week: Fizzics transforms the taste of ordinary beer with 4 AA batteries!

Written by Young Jeohn

It's not exactly lead to gold, but the clever alchemists at Fizzics are turning ordinary canned beer into a delicious draft. All you have to do is provide the beer, four AA batteries and pull the handle front and back.

So how does this thing actually work? There are two steps to perfection - pull the handle forward and a built in microprocessor will monitor the pressurizing of the cannister as the beer flows out. Then you push the handle back as foam of perfect density and texture is created, enhancing the aroma and imparting a creamy, smooth and rich flavor.

In theory it all sounds brilliant, but in practice it begs a few questions - such as the cost of upkeep. We all know for example that companies selling printers practically give them away and make most of the money on inks, paper, print heads and whatnot. So what kind of cartridges or other bits and pieces do we need to keep buying for this to work?

The answer to that is... nada. As in none. Nothing.

As strange as it sounds, the only "extras" needed are the 4 AA batteries that you'll have to keep supplying (what a tragedy), which will run about 10 cases of beer. 10 cases! Throw in the fact that it weighs no more than a small bag of rice (less than three and a half pounds) and you start to see the how this little gem will be the star of your next party.

Available on Indiegogo for $119 while the campaign is still active. After that, it'll be carried by big box national retailers for $169 come October.

More info:
Web: www.upgradeyourbeer.com
Twitter: @FizzicsGroup