YOSHIKI Partners with Coca-Cola Japan to Launch New Energy Drinks

Posted by Ashley Williams

Iconic Japanese rock star and leader of X JAPAN, YOSHIKI, has become the first ever artist to partner with Coca-Cola Japan to launch energy drinks. The two new YOSHIKI-inspired energy drinks Real Gold X and Real Gold Y launch today nationwide across Japan.

Real Gold X is inspired by YOSHIKI’s rock side – “uplift yourself with rock.” His extraordinary career as the leader of X JAPAN includes sales of over 30 million albums and singles worldwide.

 The inspiration for Real Gold Y comes from YOSHIKI’s work as a classical pianist – “enhance your focus with classic.” YOSHIKI has composed a wide array of classical pieces, from the Golden Globes theme song to a piano concerto for the Emperor of Japan. Named one of the most influential composers in Japanese history, YOSHIKI has collaborated with Beatles producer Sir George Martin, Queen, Sarah Brightman, The Chainsmokers, Bono, will.i.am, and St. Vincent.

 These new energy drinks were born out of the shared values between Coca-Cola Japan and YOSHIKI. Coca-Cola identifies with YOSHIKI’s philosophy, "NOTHING IS IMPOSSIBLE," an ambition to always try new things, and "the desire to seriously support the next generation who are taking on challenges."

 YOSHIKI premiered music videos of original songs for Real Gold X and Real Gold Y on his YouTube channel last week. His new song “Real Gold XY” was revealed today: