New York Toy Fair 2018: Strictly Briks

By Justin D Williams

3D Play, Pixels and Puzzles will have a new twist in 2018 as Strictly Briks® reimagines the Rubik’s Cube in the universe of brick construction. The original Rubik’s Cube has been a Toy Fair staple since the 1980s but newcomer Strictly Briks makes its first appearance as an exhibitor in 2018 to celebrate their launch of their new RUBIK’S BRIKS range in New York City this February. Visitors to the American International Toy Fair Booth 4103 can test their skills with three licensed toy lines for Summer/Fall 2018: Rubik’s Briks 3D Play, Pixels and Puzzles (starting at $14.99). All boast the iconic Rubik’s colors and encourage kids to PLAY SMART.